Spell out your value
This ain't the time to be subtle.
Providing a broad overview of your background and experiences in an application or job interview usually isn't enough context to help employers understand how you can slot into their role.
Take the time to think about your skills, knowledge and other strengths with a focus on any results, benefits or learnings you've achieved (even if they seem relatively minor).
Also, keep in mind that while many jobs share similar basic skill or education requirements, there isn't a one size fits all approach to job applications. It's very easy to spot a generic cover letter or resume.
Use examples from across all areas of your life
If you haven't previously undertaken any internships or placements, look at how other experiences can enhance your professional identity:
• Highlight your involvement in activities outside of study, such as, blogging, participation in competitions, volunteer work or membership in university clubs and Meetup Groups.
• Talk about skills you’ve gained in other jobs i.e. customer service, team work or an understanding of business operations.
• Demonstrate current industry insights you’ve developed through your studies i.e. the latest trends, impact of new legislation, disruptive technology etc.
• List any extracurricular short courses (i.e. online study) with a focus on what skills you've developed.
Don't rely on a generic CV or cover letter
Even in this glorious age of automation, there's no one-size-fits-all approach to job applications. While your CV is a great starting point, keep in mind you'll have to tweak and refine certain responses and descriptions depending on the job requirements.
It doesn't matter that many jobs share similar basic skill or education requirements, it's very easy to spot when candidates have fired off a generic application.
Ask the right questions
Seen a role online and have specific question/s? It's fine to get in touch with the recruiter or company. However, vague probing such as "Can you tell me more about the role?" tends to frustrate employers as they have no clear starting point for an answer